Top 4 of 2024's “Why We Invested” Series

What made our 2024 investments so noteworthy? Our top four most-read blog posts reveal the stories behind some of our portfolio's future-shaping, life-changing companies.

Why We Invested in Experiment, a Brilliant New Beauty Brand for Chemistry-Curious Consumers

Experiment represents an intersection of many key verticals in the Joyance thesis: with their appealing “science is fun” mantra, the branding is engaging, forward-thinking, and aligns perfectly with our view on marrying consumer product delight with health and technology.

Why We Invested in GRATSI, Wine that Reminds Us to Live SLow and Live More

This is one of the most attractive consumer companies we’ve seen as a fund. With a strong tailwind from a growing segment, consumer consumption behavior shift, and a clear product-market fit, GRATSI is also a very attractive potential M&A target, with large incumbents actively on the lookout.

Why We Invested in Algae Cooking Club, A Cutting-Edge Cooking Oil for Curious Gourmands

By utilizing science to create a novel product that is healthier for humanity, better for the planet, and that makes chefs happier than any other oil on the market, ACC is an excellent fit for Joyance’s thesis.

Why We Invested in Cellugy, A Sustainable Solution to Cellulose

Our investment in Cellugy reflects a commitment to supporting transformative technologies that benefit both humanity and the planet. With its groundbreaking solutions and talented team, Cellugy is poised to revolutionize the personal care industry and beyond, making it an excellent fit for the Joyance thesis.