Dune: Radiant Suncare for All

Joyance Partners
2 min readNov 13, 2023

Joyance invests in companies that use science and technology to better our lives, improving our health and creating a sense of lasting joy. So naturally, we’re thrilled to announce our recent investment in Dune, a brand poised to revolutionize the antiquated sunscreen landscape with suncare clinically proven to “protect and perfect all skin tones.”

1 in 5 Americans develop skin cancer in their lifetimes, making sunscreen an essential product in everyone’s medicine cabinet. The sunscreen market is estimated at $12B in 2023 and is expected to grow at a rate of 8.7% over the next 8 years. Dune is the first clear gel sunscreen that uses highly effective, functional ingredients that both protect and hydrate your skin for up to 70 hours. Their products are also cruelty-free, fragrance-free, non-GMO, non-toxic, and reef-friendly.

CEO Emily Doyle comes from the world of marketing and brand strategy and has a finely tuned sense of what it takes to make a product successful. With an impressive history of launching innovative household consumer brands through her own consulting company, Emily was recently named one of Inc. Magazine’s top Female Founders. COO Mei Kwok’s background stems from the creative side, with roots in surf culture creative projects and DJing for well-known fashion and beauty businesses.

This combination of a highly talented team and an equally high-quality product has resulted in fast and lasting success. The Kardashians love the brand; Dune was the exclusive sunscreen at their annual Labor Day Pool Party. The VP of Nike Outdoor discovered the brand while on vacation, and now Dune appears in goody bags at Nike events. But Dune isn’t stopping there — besides being stocked by a wide range of retailers including specialty surf shops, hotels, skin boutiques, and large beauty distributors, Dune is also planning to expand into babycare SPF, further increasing its reach to improve the lives of future generations.

With its gender-inclusive, planet-friendly, forward-facing positioning, Dune fits perfectly into our thesis of investing in companies that cultivate joy to improve our lives — the true embodiment of the phrase “healthy glow.” We’re thrilled to welcome this luminous company into our fund family and to watch it evolve into the go-to brand for sun and skin care.

Dune can be found at Ulta, Bluemercury, Anthropologie, and their website. Stay tuned for the exciting things Dune has in store!

By Investment Associate Jenna Jung

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Joyance Partners

We invest in companies that use science & tech, to cultivate joy and improve how we live, focusing on the health & consumer sectors from Pre-Seed to Series A.